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Zhania Tasmurzina is not simply a designer; she is an artist who breathes life into fabric. Her creations transcend trends, carrying energy, symbolism, and a sense of timelessness. She reveals why clothing can hold a soul, why colour is never just decoration, and how garments can become ambassadors of meaning.
Your brand started with Zero Waste patterns and later evolved into machine knitting. You describe clothing as “alive,” almost like a character. Do you believe that people can form a spiritual connection with clothing the same way they do with paintings or music?
Yes, I truly believe this. When you create something, you put a very specific state of mind, almost your inner vibration, into the piece — and that energy inevitably reflects in the work. I think clothing falls into two categories: ordinary garments and masterpieces. Just like in art — there are countless paintings, but only a few become timeless works of genius.
My approach to design is exactly that: I strive to create clothing that holds an energy you can feel, something more than just another mass-produced dress. It becomes something precious, something worth keeping, almost alive. That is why my clothing exists outside of time.
Many designers follow trends, but you create timeless pieces. What does “time” mean to you in the design process, and how do you imagine your creations living decades from now?
This is a fascinating question, thank you. I dream that the pieces I create will live forever, like true works of art. One of the reasons is that I make them with my own hands, which requires time and devotion — and I believe people can feel that.
For me, “time” in design does not exist. I always set the intention that my creations will be timeless, that they will be treasured and even passed down through generations. Of course, I observe trends and enjoy the dialogue with what is happening around us, but my true aim is to make clothing that can serve for a lifetime and remain relevant decades from now.
You often hand-dye your pieces, giving them individuality. In your work, colour always seems meaningful. Do you have your own system of colour symbolism — what do different shades represent for you and for your clients?
Yes, I follow colour symbolism very closely. I adore contrasts, because for me, life itself is built on the interaction of opposites. My recent inspiration was based on the idea that without darkness, there is no light; without struggle, there is no appreciation for joy. Every challenge highlights what is truly right and meaningful.
That is why I often hand-dye my pieces with the same inks I once used in my paintings — it gives them a special vibrancy, as if they breathe with their own life. Colours for me are never just decoration; they carry an emotional message both for me and for the person who wears them.
You once said: “I believe that clothing can change the world.” If one of your pieces could travel the world as an ambassador, what message would it carry?
I see clothing as a form of art — and like any artwork, it can carry a message strong enough to change the way we feel or think. My garments are vessels of energy; they can inspire, awaken reflection, or even shift perception. This is why I often feel more like an artist than just a designer.
If one of my pieces were to travel the world as an ambassador, its message would be: see differently, feel deeply, and remember profoundly that even clothing can hold a soul and tell a story that unites people beyond borders.
