
1. Anna, you are not only a top model, but also an entrepreneur and a Ph.D. in philosophy. What criteria do you use to decide which shows and projects to participate in, and which to decline?
For me, every decision begins with alignment — intellectual, aesthetic, and ethical. I ask myself whether a project resonates with my inner philosophy and whether it contributes to a larger narrative I am building through my work. It is not about visibility, but about meaning.
2. With which global fashion houses have you managed to build particularly trusting and friendly relationships?
I value discretion when it comes to naming, because for me these relationships are built on trust and respect rather than publicity.
3. Bekkárde is positioned as a brand where style becomes strength and clothing becomes an extension of personality. Which design elements define it?
At the core lies a dialogue between strength and sensitivity, expressed through structured silhouettes and refined detailing.
4. Which trends do you consider temporary?
Many visually driven trends are temporary. True shifts are a return to authenticity and craftsmanship.
5. Which international markets are you considering?
Bekkárde is inherently international in spirit, with interest in culturally rich markets and interdisciplinary collaborations.
International top model, actress, TV host, CEO of Bekkárde Paris-Moscou brand & trademark & TG.Channel Bekkárde24.News by Bekkárde_MediaGroup Ru. Eu. USA & Australia
Designer: Agnesa Volnaia @agnesavolnaia
Styling brand: BEKKÁRDE Paris-Moscou @bekkarde.official
Jewellery & watch by: Graff @graff
Releasing Producer: Anastasiia Storozh @anstaasiiaa
Content Producer Vid./ TV Sergey Zhdanov @sergeymotion_ai
Muah: Masha Kudriavtseva @mari_kudri
Ph./Production: Alexey Bondarev @bondarev.am & @bepro_duction
